For thousands of years, olive oil has featured prominently in the Mediterranean diet and refers to the oil obtained from the fruit of olive trees. Olive oil is now more popular than ever thanks to its proven health benefits, versatility and culinary utility.
Today, about 95% of the world’s olive oil production takes place in the Mediterranean region, although consumption continues to spread around the globe. In 1959, the United Nations supported the creation of the International Olive Council (IOC) in Madrid, Spain, to facilitate international policy and developments in the field of olives and olive oil. Since then, the IOC has been the leading global authority on standards and research in the olive oil world.
Recently, special interest groups have challenged the authenticity (or trueness-to-grade) of popular extra virgin olive oil brands found in major supermarkets across the country, including Bertolli. In 2012, claims were made about extra virgin olive oil based on the UC Davis olive oil studies.
The Olive Oil industry strongly disputed the studies as biased from the beginning, and the lawyers who filed a lawsuit based on the studies were never able to replicate the results. After taking their case to the media, one group filed a lawsuit but later abandoned the litigation.
Consumers can rest assured that Bertolli Extra Virgin Olive Oil meets and, in fact, exceeds the extensive quality specifications for the designation of extra virgin olive oil, as required by both the IOC and the European Union.
Bertolli Extra Virgin Olive Oil is popular for a reason. Consumers know how seriously we take the quality of our products, which surpass the highest standards.